Picking the color of your car is one of the more exciting parts of purchasing a new car. However, many consumers like to play it safe. White is usually the most popular color, with 36% of vehicles produced globally in 2023 being white, followed by black at 21%, grey at 15%, then silver at 9% according to data from BASF Color Report 2023 for Automotive OEM Coatings. However, for those who are more adventurous, you should consider the color purple for your next vehicle.
Choose purple to keep your life interesting
According to blogger Tom McParland, your next car should be purple. A large reason why consumers choose more muted colors is due to the resale value of their car. However, McParland makes the point that your car is a personal choice. You spend a lot of time in your car, and its important to not discredit the importance of choosing a color which you actually enjoy looking at.
You have to look at this thing every day,” says McParland. “Do you really want another greyscale blob that just blends in with something else? There are a lot of things that suck right now, at least have some fun with your car.”
McParland’s color of choice for this year is purple. Many automakers now offer purple paint for their cars, including Nissan, Honda, Buick, BMW, and Chevrolet. Supercar companies also have their own shade of purple on offer. For McLaren there is Lantana Purple; Lamborghini has Viola Parsifae; Porsche has Ultraviolet. Purple has long been color associated with royalty, and having a purple car is sure to make a few heads turn.
The debate between economic preservation and aesthetics
The decision to choose a more adventurous color for your car is a debate which continues to rage on. Not only will a car color impact the resale value as well as how in demand it will be, but cars with brighter colors cost more to maintain if they have scratches which need to be fixed. They can also impact the thermal comfort of your car, as well as visibility on the road.
When picking your car color, it is important to first consider what your intentions with the car are. If you are a frequent reseller, you may want to go for a color which has a better resale value. The following cars according to Click4Warranty offer the best resale price:
- White
- Black
- Silver
- Grey
- Blue
Conversely, the following colors are the worst for resale value:
- Gold
- Purple
- Bright neon colors
- Brown or beige
- Dark green
However, some people approach buying a car as a lifetime commitment. Some drivers have no intention of reselling their vehicles, and will drive their cars until the point they are no longer salvageable. If this is the kind of driver you are, then picking a more fun color may be a more doable option for you, such as McParland’s suggestion of purple.
Looking after your vehicle
Whether you choose a colorful vehicle, or more muted colors, looking after your vehicle must remain a priority. It is important to remain informed on if there are any recalls on your vehicle to ensure that you are driving a road-worthy car at all times. Regular maintenance and timely repairs are also essential to prolong the lifespan of your vehicle and ensure it runs smoothly and safely.
It is also important to ensure that your vehicle is insured. Having proper insurance coverage protects you financially in case of accidents, theft, or damage. It provides peace of mind, knowing you’re covered for unexpected situations. Different insurance plans offer varying levels of protection, so it’s essential to choose one that meets your needs while complying with legal requirements.
