Costco‘s latest strategy is making waves across America, with thousands of consumers flocking to the store to buy their latest item. Do you know which one we’re talking about? They just went after Trader Joe’s by copying their most popular fish and putting it at a ridiculous price. Imagine what it could be, but you won’t believe it when you see it on the supermarket shelves.
Trader Joe´s most popular fish is now available in these supermarkets across the U.S.
Kimbap, a popular Korean rice dish everyone knows as sushi, is the best example of the existence of Asian grocery stores and restaurants. Despite being largely favored among small local stores, this delicious rolled rice bite that countless eaters consistently request is still not found within major retailers’ shelves – until recently.
Costco, having already surprised many with its pre-made Kimbap launch, has taken a new leap and started selling this across various locations of their stores. The launch of Costco’s kimbap is attracting people from all over the whole world and causing a stir among hungry shoppers who are looking for Asian food products.
Kimbap is the product of Hanwoomul. It is a pre-cut, 8-piece rolls for easy handling with all major ingredients like beef bulgogi, fried tofu, vegetables, and egg that further enhances its taste. Such point reveals that consumers can enjoy instrumental rice, which we think is the main ingredient of the recipe.
Where can you find Kimbap at Costco? The fish that everyone´s talking about
Kimbap, a flavorful and convenient option, might be able to replace the frozen foods and ready sandwich offerings that customers might be often getting when in Costco’s food court and freezer section. Costco ran an experiment to see if kimbap could generate as much popularity as sold by the Asian restaurants.
The introduction of kimbap at Costco not only serves Korean cuisine to the neighbourhood but also opens up the minds of people who do not know about Korean food culture to the uniqueness of rice roll. In the hunt for shoppers ready to explore cuisines broader than their local, Costco’s kimbap fulfills this necessity perfectly.
Are Costco Kimbap and Trader Joe’s Kimbap the same? Not at all
Costco and Trader Joe´s are representatives of major retailers in the world; they both provide wide variety of unique food items at pretty cheap prices. Only within the last couple of months did these two stores have added to their stock.
The kimbap available at Costco and Trader Joe’s share some similarities but also have some key differences:
- Costco’s kimbap comes in individual pieces before they are cut, and Trader Joes’ kimbap rolls are whole for you to slice. It brings Costco’s into a league dominated by convenience stores like apartments and offices for snacking on a go-ahead.
- Costco places on shelves in bulk product with 8 rolls package for about $9. 99. The rolls of 3 vary in price, so that you have to purchase only $4 each. 99. And so with Costco, we get more of play per roll.
- Costco procures their kimbap from a Korean-engaging supplier Hanwoomul. The packaged version of our product is actually their very own in-house product brand.
- On the nutrition side, tofu as the source of protein of Costco’s has more protein content than Trader Joe’s that has omega-3 from the egg addition. The carbs they are both rich in are the kind that comes from vegetables which means you are getting your fiber too.
As you can see, Costco‘s new fish is not a simple copy of Trader Joe’s star product, but a haute cuisine reinvention. One more reason to stroll among its shelves and shop at this supermarket where, if you don’t have a membership, you should think about it. You have already seen the unprecedented change they intend to implement throughout the country and that is not going down well.
