N.R.D.C. fights back, counters discrediting advertisements through TV ads

Earlier this month, the N.R.D.C. urged the Federal Communications Commission to look into various radio stations’ discrediting advertisements, which were sponsored by the National Mining Association, which targeted the newly proposed carbon pollution standards (see related story).

New York-based environmental advocacy group Natural Resources Defense Council has created their own television advertisement to combat the discrediting advertisements that were aired on the radio.

Earlier this month, the N.R.D.C. urged the Federal Communications Commission to look into various radio stations’ discrediting advertisements, which were sponsored by the National Mining Association, which targeted the newly proposed carbon pollution standards (see related story).

To fight the misleading information spread about the United States’ first-ever carbon pollution standards (see related story), the N.R.D.C. has unveiled a new ad fighting back at the disinformation campaign waged by Big Polluters intent on subverting the carbon pollution standards.

N.R.D.C.’s 30-second ad will run for two weeks, and will be aired on national cable television outlets, major weekend sows, morning news shows, and on channels and programs such as CNN, MSNBC, Fox News, and Comedy Central.

The TV ad highlights the U.S. Chamber of Commerce study and National Mining Association radio ad that suggested electric bills would rise as a result of carbon limits on power plants. N.R.D.C.’s ad cites refutations by the Washington Post’s fact checker, which found the radio ad’s claims to be “false,” and by the Denver Post, which said that the discrediting radio ad “flunks the truth test.”

“The real truth is: We need to cut the carbon pollution spewing out of power plants to protect our health and future generations. We can do this, and save people money on their electric bills even as we invest in energy efficiency that creates hundreds of thousands of new jobs,” said Peter Altman, director of N.R.D.C.’s Climate and Clean Air Campaign.

In addition to debunking the discrediting claims made, N.R.D.C.’s also counters the big polluters’ efforts to undermine energy efficiency initiatives in a number of states.

According to the environmental advocacy group, when the carbon pollution standards have been finalized, it can reduce carbon pollution by at least 30 percent by 2030 by empowering states and utility companies to work together to make reductions in the most cost-effective way for each state. – EcoSeed Staff

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