Electric vehicles continue to expand in America (especially after the measures Biden announced this week). However, we also cannot lose sight of the hydrogen car, which claims to be the future. Perhaps with that in mind, one of the best known brands has a 60% discount on its top-of-the-line model.
Toyota is offering 60% discount: the emblematic and futuristic car you can buy now
Toyota has just slashed the price of its flagship hydrogen fuel cell car, the Mirai, by a staggering $20,000 in the United States. This eye-popping 60% discount on the luxury sedan’s sticker price makes it more affordable than ever for American consumers to go green with a revolutionary zero-emission vehicle.
But why make such a dramatic move, and why now? Industry experts see it as a bold play by Toyota to boost Mirai sales and accelerate the mainstream adoption of hydrogen mobility. If it pays off, the bargain could drive the auto industry into a clean fuel future faster than anyone dared dream.
Overview of Toyota Mirai: one of the most futuristic cars, leading the ecologic transition
The Toyota Mirai is Toyota’s first-generation hydrogen fuel cell electric vehicle. Introduced in 2014, the Mirai is one of the first hydrogen fuel cell passenger cars to be mass produced and sold commercially.
The Mirai is a mid-size four-door sedan with seating for up to five passengers. It features a sleek, aerodynamic design with a sporty, upscale interior. Under the hood, the Mirai is powered by Toyota’s proprietary fuel cell stack and hybrid powertrain.
This gives the Mirai an EPA-estimated range of around 312 miles on a full tank of hydrogen fuel. Some key features of the Mirai include:
- Fuel cell electric powertrain with 174 HP.
- Max output of 152 lb-ft of torque.
- 0 to 60 mph in 9.1 seconds.
- Top speed of 111 mph.
- EPA driving range of 312 miles.
- Refueling time of 3-5 minutes.
The Mirai retails starting at around $60,000 in the US market. Since its launch, Toyota has been working to expand hydrogen fueling infrastructure to support FCEV adoption. As of 2022, the Mirai is available in limited regions of the US where hydrogen stations are present.
The reasons for the discount on Toyota Mirai, discovered: that´s why they have done this
Toyota’s generous $60,000 discount on the Mirai hydrogen fuel cell electric vehicle aims to boost lagging sales and accelerate adoption of zero-emission hydrogen cars. The automaker is eager to ramp up production and get more hydrogen-powered vehicles on the road.
By slashing the Mirai’s price, Toyota hopes to entice more drivers to go green. The discounts make the advanced hydrogen car much more affordable and could persuade consumers to take the leap into next-gen sustainable transportation.
According to industry experts, the discounts also allow Toyota to take advantage of newly expanded federal tax credits for fuel cell vehicles. The inflation reduction act boosted credits up to $8,000 for hydrogen cars, making the effective price after incentives extremely attractive.
Toyota wants to capitalize on this opportunity and sees discounts as the perfect way to align pricing with policy incentives. The lower sticker price combined with credits result in an unbeatable deal that Toyota believes will drive sales.
What do you think about the hydrogen car that you can get with a 60% discount? The Toyota Mirai is not only a futuristic car, it is also sustainable and now more affordable than ever. We may not have developed an excellent hydrogen network yet, but we are well on our way to doing so, so this is an option we should not forget.