Lego goes green, joins WWF’s Climate Savers

Publicado el: 29 de noviembre de 2013 a las 12:41
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Lego goes green

The Lego Group has joined the World Wide Fund for Nature’s Climate Savers Program, which allows the company to go green by setting an emissions reduction target and a goal for renewable energy use of the company.

Under the agreement, Lego Group will work with its suppliers to co-create solutions that will address the supply chain carbon emission impact; will look into being more sustainable by the end of 2016; as well as reduce at least 10 percent of the energy used to manufacture one tonne of Lego elements compared to 2012.



It is estimated that one-tenth of the total carbon emissions that are related to Lego products comes from processes that take place in Lego factories during the production of the company’s bricks and sets. The rest of the emissions come from supply chain activities, thereby prompting the company to collaborate with its suppliers to reduce total carbon emissions.

In addition to the other commitments, Lego Group has also pledged to be 100 percent renewable by 2016 and to produce more renewable energy than the company uses in its facilities.



In line with this, Lego Group is commissioning an offshore wind farm in Germany where the production of energy from Lego Group’s part of the wind farm equals the energy consumption of around 100,000 residential homes.

“Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud to contribute to WWF’s overall vision of 100 percent renewable energy by 2050 and already now they have played a part in the targets we have set – and how we can achieve them,” said Jorgen VigKnudstorp, chief executive officer of Lego Group.

“Rapid climate change is the largest threat against nature and human society worldwide. This is key focus for WWF globally. Working with companies, such as the Lego Group, which shares our concern, is essential to be able to achieve our vision of 100 percent renewable energy by 2050m,” said GitteSeeberg, chief executive officer of WWF Denmark.

Mr. Seeberg noted that Climate Savers member companies have now cut carbon dioxide emissions by more than 100 million tonnes since 1999 – about twice the current annual carbon dioxide emissions of Denmark.

Meanwhile, back in August of this year, a Climate Saver member company – Italian paper manufacturer Sofidel – was able to meet its target of cutting carbon dioxide emissions, an achievement that is seen as a testimony to the success of a green economy (see related story).– EcoSeed Staff

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