Elemooni: Eco-friendliness for kids

Elemooni is a new group of characters that embark on an adventure story that combines entertainment and education. It teaches children positive values, promotes eco-friendliness, and encourages kids to learn and explore their potentials.

A new group of nano explorers could change the way children learn about positive values, the environment, and believe it or not, the periodic table of elements.

Elemooni is a new group of characters that embark on an adventure story that combines entertainment and education. It teaches children positive values, promotes eco-friendliness, and encourages kids to learn and explore their potentials.

The cute and lovable characters of Elemooni are the spirits of elements: Oxygen, Iodine, Potassium, Iron, Gold. Through their adventures, complex and difficult science concepts are easier and more fun to learn.

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The Elemooni characters are the very first attempt to create characters for children that will teach them about the environment, the elements, and values.

“We already decided to build a new character brand that every kids love, because our team used to work on some blockbuster films and animation series and created many cool characters like Transformers, Ironman, Star Wards. So this time we want to do something different, we try to create some ‘close friends’ for kids,” the marketing director and one of the creators of Elemooni, Henry Chan, told EcoSeed.

Doing some research, the team behind Elemooni found out that kids can remember cartoon characters and their story in just a short time. Having this in mind, Arkin Au, Elemooni’s design director thought of having the elements of the periodic table as characters so as to have a huge roster of characters and teach kids about the elements – what is viewed as a boring topic in school.

Children will learn eco-friendliness from Elemooni through the characters’ mission to find a place without pollution and shortage problems. Raising these issues “can make kids pay more attention on those topics,” as well as lead kids to a green life style, said Mr. Chan.

“We hope kids will have a stronger eco-friendly mindset and have better behavior,” Mr. Chan said, citing small habits such as preventing food wastage and turning off lights when not in use.

Elemooni will be launched by the end of 2014 as an animated series, but the team behind Elemooni also plans to launch comic books, mobile gaming applications, and a card game for the title. Some crossover projects such as events with Friends of the Earth and Earth Hour with the World Wide Fund for Nature is also being considered.

For more information regarding Elemooni, and interested investors and partners, you can visit their website at www.elemooni.com. – L.J. Polintan

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